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Finding the Humor in Church Marketing

9 July, 2009

The last two posts have been about the problem of churches luring people in with whatever they already like (i.e. anything but Christianity), in order to then try to give them Christianity as if by surprise — the ol’ bait ‘n’ switch. A website called Beyond Relevance has put together the following video, which is a funny ‘parable’ about how the church’s attempts at seeker-friendliness are anything but ‘sensitive’:

There’s a fine line between being culturally relevant and completely patronizing. Notice the bait ‘n’ switch suggestions, spoken from behind the register and present on the coffee evangelism tips on the notice board? Funny but sad, because it’s true. Even when being as much like the culture as possible, the church can’t help but be odd — if it’s the church. So let’s just be the church.

Finally, and ironically, the Beyond Relevance site that made this video is itself an attempt to do the very thing it’s poking fun at in the video — it’s just saying that we need to do it better.

Sure it’s good to use wisdom and resources and to be ‘cunning as serpents’ (Matt 10:16) in accomplishing the work of the church, but Jesus says at the same time that we are to be ‘innocent as doves’ among ‘wolves’. So let’s use to the full the means at our disposal, but those that God has given us, Word and sacrament.

The gospel is always relevant to sinners.

(HT: Crunchy Con)

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3 Comments
  1. 10 July, 2009 3:56 am

    I can’t “Amen!” loud enough to your conclusion…

    “…let’s use to the full the means at our disposal, but those that God has given us, Word and sacrament.

    The gospel is always relevant to sinners.

    • 10 July, 2009 3:40 pm

      I’m glad to hear it, loud and clear, even in the relative quiet of reading.

      ~B

  2. 11 July, 2009 4:12 am

    “I know a bean has been planted…”

    LOL

    I have to give my hearty Amen to your conclusion as well. Martin Luther well said, “Let God be God.” We need to say, “Let the Church be the Church.”

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